The man, the philosopher, the media theorist
Marshall McLuhan was one of the most famous philosophers and media theorists of the 20th century. He was born on July 21, 1911, in Edmonton, Alberta, Canada. He is widely recognized for his pioneering work on the effects of media and communication technologies on society and culture.
McLuhan was educated at the University of Manitoba and the University of Cambridge, where he received his PhD in English literature. He began his career as a professor at the University of Toronto, where he taught English literature and developed his ideas on the relationship between media and human perception.
McLuhan’s most influential work was the book “Understanding Media: The Extensions of Man” (1964). In this book, he argued that different forms of media, from the printing press to television, fundamentally change the way people think, feel and interact with one another. He coined the famous phrase “the medium is the message”. By using this phrase he refers to the fact that the medium itself, rather than the content it carries, has a greater impact on the human psyche.
McLuhan’s work attracted widespread attention and controversy, and he became a leading figure in the cultural and intellectual movements of the 1960s. He continued to write and speak about media and culture until his death on December 31, 1980.
McLuhan’s ideas continue to be relevant in the age of digital media and social networks. His insights into the transformative power of communication technologies and their effects on human perception and behavior have influenced generations of scholars and thinkers.