Media extend our physical and cognitive capabilities, altering not just how we communicate, but the very fabric of our social structures and individual identities.
Theory
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This dichotomy offers a profound lens through which to understand how different forms of media engage and involve their audiences, a perspective that remains highly relevant in our interactive, multimedia-driven world.
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His theories have a profound impact on how we understand the role of media and technology in shaping human consciousness and culture today.
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This is one of the most (if not the most) famous phrase coined by Marshall…